Symbiosis School of Media & Communication

Symbiosis School of Media & Communication, Bengaluru

(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade

Campus Life

The Origins Cup 2019

The Sports and Adventure Club of Symbiosis School of Media and Communication, Bengaluru presented the flagship event of the year “THE ORIGINS CUP 2019” from 22nd to 24th Jan, 2019.

We had total 10 teams this year participating in the cricket tournament. We witnessed some nail- biting finishes and last ball winners. We have seen crowd from other colleges turn up to support their teams which really made us happy. Cricket knockouts were played on Day1, Semis and finals were played on Day3.

This year we had several colleges participating and it was amazing to watch all the teams watching from sidelines. Even though teams got knocked out they still stayed back and enjoyed the other matches. Throughout the event basketball court was surrounded by spectators. One team was accompanied by their sports coach who was really happy to see the way things were organized and personally appreciated the efforts put in by team SSMC. He was present throughout his team’s matches as a motivational support and as a mentor.

The Day 1 kicked off with Cricket Group stage matches, Badminton and Table tennis fixtures.

The Day 2 saw Basketball group stage matches and finals, highlight of the day being crowd surrounding the court and supporting teams throughout the event. Badminton and Table Tennis finals were played on Day2.

The Day 3 Cricket and Football finals were played on the Day3.

We had 130 participants from outside Symbiosis and we were personally appreciated by the teams for the way we communicated to them regarding the event and making sure everyone had a comfortable fixture timing and made sure everyone left with happy memories.

Another highlight of this year’s Origins Cup was that the events were not confined to students. Faculty and staff joined in and participated in the competitions.

Overall, SSMC – Hip Hip Hurray!

Communication Quotient (CQ’19)

Symbiosis School of Media and Communication Bengaluru (SSMC-B), hosted the biennial media and communication conference- Communication Quotient 2019 at SSMC-B on January 19, 2019. The conference theme ‘Contemporary Media and Communication Ecology: Discourses and Dynamics’ was framed with an objective to generate a dialogue and understand contemporary dynamics within the field of media and communication. The platform was to synergize students, faculties, Alumni and industry experts to connect, communicate and converge.

An intellectually stimulating panel discussion in relation to the conference theme which included the following industry stalwarts was the highlight of the conference.

  1. Ms. Babita Baruah, Managing Partner, WPP Group
  2. Mr. G.V Krishnan, Founder and CEO, Planning Room and Strategic Consultant, Famous Innovations
  3. Mr. Ashraf Engineer, Principal Consultant, PitchFork Partners
  4. Mr. K.S. Narahari, Senior Consultant, The Practice
  5. Ms. Meenakshi Yadav, Communications Associate ,IT for Change

Young scholars presented research paper with interesting insights into the media and communication and in lieu of the broader topic ‘Contemporary Media and Communication Ecology: Discourses and Dynamics.’ The paper presentation session was divided into three panels based on the commonalities of the papers. Some of the research papers included campaign building for gender advocacy, unpacking the emic-etic perspectives of ethnographic research at Indian EDM festivals, understanding of emoticons on online feedback system, commonalities in advertising, gamification increasing brand awareness followed by co creation and co destruction – a study on consumer engagement with e-commerce.

As part of the “Touchbase” an Alumni connect, another interesting panel discussion which comprised of past students of SSMC-B and who are now leading industry professionals was part of the conference. The Touchbase alumni panel discussion was on the theme ‘Campus to Corporate – Reflections and Learnings’ had the following Alumni:

  1. Mr. Nitin Chaudhary, Founder and Chief Evangelist- Viragram Media
  2. Mr. Prashant Kumar, Head – Digital Marketing, Jupiter Capital
  3. Mr. Krunal Makwana, Asst. Marketing Communications Manager, Trescon
  4. Ms. Tanvi Srivastava, Client Account Manager of Deloitte US India
  5. Ms. Aloka Chatterjea, Key Account Manager – Equifax

The discussion was a way to encourage present students of the opportunity the campus has provided them to make them industry ready and carve a niche for themselves in the competitive industry. The conference highlighted the changes in the media industry which are now mainly driven by ‘disruptions’ and ‘innovations’. The focus was on the volatility, dynamics and the smart generation – the enablers of the 21st century. Living in a world that is moving towards an integrated marketing communications arena from a compartmentalized world. CQ’19 ended on a cultural note with an astounding performance that had spectacular vocals from singers and showcased graceful dance performance.

Committees In The Institute

SSMC-B has constituted mandatory committees that deal with internal complaints, grievance redressal to deal with issues that impede a congenial academic learning atmosphere in the institute.
These committees are formed as per SIU/UGC norms.

An aggrieved student would submit in writing his/her grievance to the Administrative Officer/Office Superintendent. More details of the same are uploaded on the website of the university.

The Institute – Internal Complaints Committee- has been constituted for the academic year 2018-19 in order to address sexual and other harassment complaints of students and staff at SSMC- Bengaluru.

The Committee deals with issues relating to Sexual and other harassment complaints at Symbiosis School of Media & Communication, Bengaluru. It is applicable to all students, staff and faculty.

Details of the Composition of Internal Complaints Committee (ICC) and its Members are available with the institute office and displayed on the institute notice board with contact details.
Students must ensure that they know the details of the committee and note it down for their reference.

The purpose of the committee is to work pro-actively to address ragging related complaints, build awareness and work towards minimizing instances of ragging in maintaining Symbiosis School of Media and Communication – Bangalore – a ragging free campus.

Objectives of the Anti- Ragging Committee:

  1. To ensure compliance with the provision of UGC regulation 2009 at the institution level.
  2. To monitor and oversee the performance of Anti-Ragging Squads in preventing ragging in the institution.
  3. To take appropriate action in case an incident of ragging as reported by Anti-Ragging Squad of the institute.
  4. Action to be taken from University Anti-Ragging Committee.

Details of Anti Ragging Committee and members are available with the institute office and displayed on the institute notice board.
Students must ensure that they know the details of the committee and note it down for their reference.


The Symbiosis School of Media and Communication Bengaluru (SSMC-B), hosted the inter-collegiate fest SYMPHORIA 2018 at SSMC-B campus in Electronic City, Bengaluru on July 28, 2018. The fest brought out variety and diversity with a grand affair featuring renowned judges to grace the flagship event with the theme to connect, communicate and converge. The fest was a mix of music, dance, theatre, quizzes and fashion that brought out the creative side of the participants as they finally ascended to the SSMC stage following weeks of practice. From SIBM, XIME, NMKRV to Indus Business Academy, the students got a chance to showcase their multi-faceted skills throughout the day with unique events.

Chief Guest, Mr Subodh Sankar- Owner of Atta Galatta, a boutique bookstore and cafe, graced the occasion as he shared his enlightening advice to the numerous college students in attendance. The quiz competition ‘Quizards’ on Media and Business raised the competitive spirit of the various college participants as the students put their thinking caps on as Quiz Master Mr Ochintya Sharma, CEO- True Qare presided over the event. Quizards brought out unique visual and written tests that certainly kept the teams on their toes.

Touchbase- The SSMC-B alumni connect series presented an astounding theatrical performance brought to the stage by SSMC-B alumni and Production Head of Project Podium, Ms Aloka Chatterjea as they performed Edward Alee’s enthralling’ ‘The Zoo Story’ depicting various phases of the character’s emotions with gripping dark psychological suspense thriller. The play featured a truly spectacular performance by the cast with perfect interpretive dance, acting, music use and lighting.

The fest also presented art forms like singing, dance and fashion show competition such as, ‘Sur Sangam’the singing competition that featured spectacular vocals from singers across Bengaluru institute was judged by Ms Mandira Ghosh. ‘Nrityaraag’ showcased graceful dancers and energetic performances ranging from Hip-hop, EDM, Bollywood to traditional Bharatnatyam and Kathak and was judged by Ms Shilpa Shitkondad. The much awaited Fashion Show titled ‘Panache- World Is One Family’ highlighted diverse looks and breaking stereotypes with haute couture looks by each college’s interpretations that were visually colorful and created an impact with unique looks. The Fashion Show was judged by Mrs Veena Bhat. An engaging Valedictory speech by RJ and Anchor, Mr Ankit Piplani concluded Symphoria as he shared his knowledge and experience in the field of radio and gave a few lines of advice to colleges present. The renowned anchor, presenter and host shared stories from his own life and highlighted a known motto- ‘Aim to die young as late as possible’ Followed by the concluding address, Symphoria winners were announced with prizes and certificates for their brilliant work in each event. XIME, SIBM, SIMC, IBA and NMKRV won certificates and prizes in a variety of events as the night concluded with the national anthem.


The induction programme for SSMC Bangalore is an institute orientation programme for the incoming students giving them an overview of the media industry and an orientation about the institute where they would be spending two important years of their academic life.

Induction Program 2018 at SSMC-B invited industry experts in the field of media and communication who shared their insights about the latest industry trends.

The event was honored by the presence of:
Dr. Aparna Hebbani (Dean Faculty of Media and Communication Design)
Dr. Triveni Goswami Mathur (Director SSMC-B)
Mr. Pravin Shiriyannavar (PR Head-Brandcomm)
Ms. Shruthi Gokuldas (Director, Optimization & Strategy, OATH)
Ms. Poornima Matthan (Head Corporate Communications, Lenovo)
Mr Sidhartha Patnaik (National Head CMP, Group M)
Mr.Nikhil Menon (Trescon)

A team from Belle Sante, Bangalore conducted a workshop “Creati-witty” for ‘Health and Happiness’ for the incoming batch of 2018-2020. It was an interactive and fun-filled session for the young crowd joining the institute who got a chance to interact with some of the finest surgeons of the country who are pioneers in their field.

The workshop was conducted by :
Dr. Vivek Kadambi, Founder and Director, Belle Santé Institute
Dr. Nilima Kadambi, Non-Executive Director and Vice President, Belle Santé Pharma
Dr. Meghna Mevawala, Consultant for fitness nutrition and dietetics at Belle Santé Institute
Dr. Shruti Bettgeri, Senior Medical Consultant, Belle Santé Institute

The induction programme for SSMC Bangalore is an institute orientation programme for the incoming students giving them an overview of the media industry and an orientation about the institute where they would be spending two important years of their academic life. The incoming batch is educated of their activities in academic programme i.e. courses, credit based evaluation system, continuous assessment, sports and co-curricular activities, administrative rules and regulations. The faculty and the staff are introduced and the mentor system in explained to the students. The institute brings out a handbook every year for students, which contains exhaustive details about the programme, courses, academic calendar, grading system, amenities available in the institute, collaborations with international universities, health insurance, ragging awareness and other support services.

Induction Program 2017 at SSMC-B invited industry experts in the field of media and communication who shared their insights about the latest industry trends.
The event was honored by the presence of:

Dr. Aparna Hebbani (Dean Faculty of Media and Communication Design)
Dr. Triveni Goswami Mathur (Director SSMC-B)
Ms. Rama (CEO, ELCIA)
Ms. Archana Muthappa (GM- Corporate Communication Kempegowda International Airport)
Mr. G.V Krishnan (CEO, South India Head, Famous Innovations)
Ms. Laya Menon (Principal Partner, Mindshare)
Mr. Sam Panchmukhi (National Creative Strategist, Wizcraft)

Photo Novella – an activity that familiarizes the incoming batch to the welcoming ambiance of Symbiosis Bengaluru Campus. The photographs unfold the beautiful environment around the campus through the students lens.


The Installation Ceremony of the Students Council is a ceremony at SSMC-B, where the former Student Council formally delegates the responsibility to the newly appointed Student Council. The new Student Council thereafter takes an oath with utmost sincerity and pledges to work for the betterment of the institute.

On the occasion of Installation 2018, Mr. Ranjeet Kate, CEO of Metropolitan Media Company Ltd. – A Times Group Company, addressed the students and emphasized on the need for leadership, and inspired students to develop essential qualities.

The incoming batch of 2018-2020 was also introduced to various clubs of the institute – Advertising, Public Relations and Media Management, in addition to the Rotaract Club of SSMC-B – that help in imparting a holistic learning experience to the students.

A new initiative by the institute called “Touch Base” was also launched this year. Touch Base is an Alumni Connect Program developed with the intention of connecting the Alumni of the institute with the current students which is a platform for knowledge sharing at SSMC-B.

Installation of the Students Council is a solemn affair held every year at SSMC-B, where the earlier council formally transfers the authority and responsibility to the newly appointed student council. The new student council thereafter takes an oath with full valor and pledge to work for the betterment of the institute. On the occasion of Installation 2017, Mr. Samar Singh Sheikhawat, Sr. VP – Marketing, United Breweries Limited shared his insights on ‘ Millennial and Real-life Experiences’. The incoming batch of 2017-2019 was introduced to various clubs of Advertising, Public Relations and Media Management of SSMC-B.

Institutional Social Responsibility

Our students are exposed to social responsibility projects through the year where they work under faculty guidance and use their skill sets to contribute towards social issues including in the areas of education, health, and other civic issues. These activities initiate them into better understanding of curricular subjects such as corporate citizenship or corporate social responsibility.

Project Report


Our annual alumni meet, Reminiscence is a forum to reconnect our alumni with current students where they share their experiences and go down memory lane, reliving the past and renewing new commitments. The event gives an opportunity for the present students to rediscover, understand and rebuild their area of interest through their Alumni. It is an event where fun meets intelligence, experience meets novice that gives the students a real time scenario on what is trending in the market and where is the market lagging in terms of innovation.


Symbiosis Centre for Entrepreneurship Excellence Development (SEED)-the entrepreneurship cell of SSMC-B was launched on July 8, 2016.

SEED aims to nurture an environment for creating an entrepreneurship culture in the campus and assisting budding entrepreneurs by providing them with necessary resources.

Ms. Kiran Mazumdar Shaw, CEO, Biocon LTD, inaugurated SEED and delivered a keynote address on Entrepreneurship. She enlightened the students by sharing her journey on how she became an entrepreneur and her mantra for success.
She quoted “To me, Entrepreneurship is about taking the idea to the market and then shaping, validating and commercializing it.”

Mr. Shalabh Mittal CEO, School of Social Entrepreneurs India, Mr. Naveen Lakkur, Innovation coach, Strategic Consultant and Advisor, Mr. Samir Chaudhary, Founder Media Ant, Mr.Sanjay Anandram–Member Nasscom, TiE, IIM-Bangalore, and INSEAD business school, were the other speakers at the event, who helped kindle the flame of entrepreneurship in the minds of the students.

PRCI – Young Communicators Club Launched in SSMC-B

Symbiosis School of Media and Communication – Bengaluru (SSMC-B) believes in giving the best to its students with a blend of academics and industry insights. Recently, SSMC-B in association with the esteemed Public Relations Council of India (PRCI) launched its first chapter of Young Communicators Club (YCC) on 24th August 2017. It provides a platform for our young minds to be mentored by the industry professionals through various activities such as workshops, seminars, events and so on. PRCI comprises professionals in the field of Public Relations, Communication, and Advertising that align to the specialization offered at SSMC-B as a part of its MBA program in Communication Management. It’s an incredible opportunity for SSMC-B students to learn the best practices from PRCI and become an industry ready professional.