Symbiosis School of Media & Communication

Symbiosis School of Media & Communication, Bengaluru

Constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade

Dr. Vasudevan

Dr Vasudevan holds a Ph.D. in quantitative marketing. He has 27 years of industry experience in India.

His teaching interests are – marketing research, strategic marketing, brand management, advertising, and econometrics and business analytics. He has taught undergraduate programs in Purdue University, the University of Arizona and graduate programs in IIM Bangalore / IFIM / IIM TRICHY / Great Lakes Institute of management and TAPMI executive education.

He served as General Manager Marketing with BPL Limited and Mudra Communications agency and served as VP Analytics at HSBC Bank. He ran marketing analytics startup for 12 years with Blue chip companies as clients.

Specialist in longitudinal models- Brand Tracking and advertising tracking research, sales promotion tracker and market mix modeling.