Symbiosis School of Media & Communication

Symbiosis School of Media & Communication, Bengaluru

(Constituent of SYMBIOSIS INTERNATIONAL UNIVERSITY)
(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade

SNAP - 2017
IMPORTANT DATES
Important Announcement:
14th Convocation on Sunday December 17, 2017. Click Here to Register Online. Last Date to Register is December 7, 2017.

Curriculum

Exam Structure


Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2217 50341101 Business Statistics 3 90 60 150
T6001 50341102 Media and Culture Studies 2 60 40 100
T5068 50341103 Media and Communication Industry Overview 3 90 60 150
T6007 50341104 Business Communication 2 100 - 100
T2242 50341105 Principles and Practices of Management 3 90 60 150
T5801 50341106 Social Responsibility Project 1 50 - 50
T2582 50341107 OB and HRM 3 90 60 150
T6009 50341108 The Craft of Writing for Media 2 100 - 100
T5079 50341109 Introduction to advertising Industry and Advertising Management 3 90 60 150
T5107 50341110 Corporate Citizenship 2 60 40 100
T5081 50341111 Introduction to Public Relation Industry 3 90 60 150
TOTAL 27 910 440 1350
T4005 50341112 *Integrated Disaster Management - - - Letter Grade
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2114 50341201 Essentials of Marketing Management 2 60 40 100
T2127 50341202 Integrated Marketing Communication 2 60 40 100
T2119 50341203 Consumer Behavior and Insights 3 90 60 150
T5072 50341204 Brand Ecology 3 90 60 150
T2139 50341205 Digital Marketing 2 60 40 100
T5070 50341206 Design Technology and Photography Workshop 2 100 - 100
T6002 50341207 Communication Theories 3 90 60 150
T2689 50341208 Research Methodology 2 60 40 100
T6075 50341209 Managerial Economics 2 60 40 100
T5801 50341210 Social Responsibility Project 1 50 - 50
T5105 50341211 Business Planning for Communication Industries 2 60 40 100
T2124 50341212 Marketing Research 3 90 60 150
TOTAL 27 870 480 1350
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5093 50341307 Advertising Theory and Strategy 2 60 40 100
T5095 50341308 Communication Design and Evaluation 3 90 60 150
T5108 50341309 Brand Valuation and Return on Marketing Investment (ROMI) 3 90 60 150
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5099 50341310 Corporate Communication 3 90 60 150
T5446 50341311 Advance PR Writing Skills 3 90 60 150
T5097 50341312 Event Management 2 60 40 100
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5100 50341313 Media Research and Application 2 60 40 100
T5049 50341314 Audio Visual Production Management 3 90 60 150
T5102 50341315 Media Investment Management 3 90 60 150
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5113 50341402 Managing Creative Enterprises 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5094 50341404 Account Planning Models and Practices 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5114 50341405 Managing Public Affairs and PR Agencies 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5098 50341406 Strategic PR and Reputation Management 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5076 50341407 Introduction to Syndicated Database and Analysis with Workshop 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5103 50341408 Advanced Media Planning and Media Innovation 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800