Symbiosis School of Media & Communication

Symbiosis School of Media & Communication, Bengaluru

Constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade

Important Announcement:
The SNAP 2018 Results are declared and aspirants may view/download their score card from the SNAP Portal www.snaptest.org

Curriculum

Exam Structure


Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2217 50341101 Business Statistics 3 90 60 150
T6001 50341102 Media and Culture Studies 2 60 40 100
T5068 50341103 Media and Communication Industry Overview 3 90 60 150
T6007 50341104 Business Communication 2 100 - 100
T2242 50341105 Principles and Practices of Management 3 90 60 150
T5801 50341106 Social Responsibility Project 1 50 - 50
T2582 50341107 OB and HRM 3 90 60 150
T6009 50341108 The Craft of Writing for Media 2 100 - 100
T5079 50341109 Introduction to advertising Industry and Advertising Management 3 90 60 150
T5107 50341110 Corporate Citizenship 2 60 40 100
T5081 50341111 Introduction to Public Relation Industry 3 90 60 150
TOTAL 27 910 440 1350
T4005 50341112 *Integrated Disaster Management - - - Letter Grade
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2114 50341201 Essentials of Marketing Management 2 60 40 100
T2127 50341202 Integrated Marketing Communication 2 60 40 100
T2119 50341203 Consumer Behavior and Insights 3 90 60 150
T5072 50341204 Brand Ecology 3 90 60 150
T2139 50341205 Digital Marketing 2 60 40 100
T5070 50341206 Design Technology and Photography Workshop 2 100 - 100
T6002 50341207 Communication Theories 3 90 60 150
T2689 50341208 Research Methodology 2 60 40 100
T6075 50341209 Managerial Economics 2 60 40 100
T5801 50341210 Social Responsibility Project 1 50 - 50
T5105 50341211 Business Planning for Communication Industries 2 60 40 100
T2124 50341212 Marketing Research 3 90 60 150
TOTAL 27 870 480 1350
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5093 50341307 Advertising Theory and Strategy 2 60 40 100
T5095 50341308 Communication Design and Evaluation 3 90 60 150
T5108 50341309 Brand Valuation and Return on Marketing Investment (ROMI) 3 90 60 150
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5099 50341310 Corporate Communication 3 90 60 150
T5446 50341311 Advance PR Writing Skills 3 90 60 150
T5097 50341312 Event Management 2 60 40 100
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5100 50341313 Media Research and Application 2 60 40 100
T5049 50341314 Audio Visual Production Management 3 90 60 150
T5102 50341315 Media Investment Management 3 90 60 150
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5113 50341402 Managing Creative Enterprises 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5094 50341404 Account Planning Models and Practices 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5114 50341405 Managing Public Affairs and PR Agencies 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5098 50341406 Strategic PR and Reputation Management 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5076 50341407 Introduction to Syndicated Database and Analysis with Workshop 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5103 50341408 Advanced Media Planning and Media Innovation 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800