Symbiosis School of Media and Communication

Symbiosis School of Media and Communication, Bengaluru

(Constituent of SYMBIOSIS INTERNATIONAL UNIVERSITY)
(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade

Curriculum

Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2217 050341101 Business Statistics 3 90 60 150
T6075 050341102 Managerial Economics 2 60 40 100
T2116 050341103 Marketing Management 3 90 60 150
T5068 050341104 Media and Communication Industry Overview 3 90 60 150
T6007 050341105 Business Communication 2 100 - 100
T6002 050341106 Communication Theories 3 90 60 150
T2560 050341107 Principles & Practices of Management 2 100 - 100
T2283 050341108 Talent Management 2 60 40 100
T2224 050341109 Research Methodology 1 50 - 50
T5107 050341110 Corporate Citizenship 2 100 - 100
T6011 050341111 Case Study Writing & Analysis Method 2 100 - 100
T5070 050341112 Design Technology & Photography Workshop 2 100 - 100
*Integrated Disaster Management Programme Letter Grade
Total 27 1030 260 1350
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5110 050341201 Advance Research for Communication 3 90 60 150
T6001 050341202 Media and Culture Studies 2 60 40 100
T2119 050341203 Consumer Behavior and Insights 3 90 60 150
T5072 050341204 Brand Ecology 3 90 60 150
T5079 050341205 Introduction to Advertising Industry & Advertising Management 3 90 60 150
T5101 050341206 Strategic Media Planning 2 60 40 100
T5081 050341207 Introduction to Public Relations Industry 3 90 60 150
T6009 050341208 The Craft for Writing for Media 2 100 - 100
T2003 050341209 Financial Accounting 2 60 40 100
T2353 050341210 Entrepreneurship 2 100 - 100
T5074 050341211 Digital Ecosystem 3 90 60 150
T2133 050341212 Sales Management 2 60 40 100
Industry Project –I 2 100 - 100
Industry Project –II 2 100 - 100
Total 34 1180 520 1700