Symbiosis School of Media and Communication

Symbiosis School of Media and Communication, Bengaluru

(Constituent of SYMBIOSIS INTERNATIONAL UNIVERSITY)
(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade

Curriculum

Semester 1 Semester 2 Semester 3 Semester 4
Advertising Public Relations Advertising Public Relations
Business Statistics Advanced Communication Research Marketing Strategies for Brand Communication Marketing Strategies for Brand Communication Leadership and Capacity Building Leadership and Capacity Building
Managerial Economics Media and Culture Studies Retail Communication Retail Communication Media Law Ethics and Policies Media Law Ethics and Policies
Marketing Management Consumer Behavior and Insights Sports and Entertainment Marketing Sports and Entertainment Marketing Talent Management Talent Management
Media and Communication Industry Overview Brand Ecology Campaign Planning Campaign Planning Managing Creative Enterprise Managing Public Affairs and PR Agencies
Business Communication Integrated Marketing Communication Advance Media Planning and Media Innovation Advance Media Planning and Media Innovation Dissertation Dissertation
Communication Theories Digital Ecosystem Digital Communication Solutions Digital Communication Solutions
Design Technology and Photography workshop Introduction to Advertising Industry and Advertising management Advertising Theory and Strategy Event Management
Principles and Practices of Management Introduction to Public Relations Industry Account Planning Model and Practices Strategic PR and Reputation Management
Corporate Citizenship Case Study Writing and Analysis Method Communication Design and Evaluation Corporate Communication
Advanced Film Criticism Business Plan for Communication Industries Business Plan for Communication Industries
Industry Project 1 Industry Project 3 Industry Project 3
Industry Project 2 Industry Project 4 Industry Project 4

Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2217 050341101 Business Statistics 3 90 60 150
T6075 050341102 Managerial Economics 2 60 40 100
T2116 050341103 Marketing Management 3 90 60 150
T5068 050341104 Media and Communication Industry Overview 3 90 60 150
T6007 050341105 Business Communication 2 100 - 100
T6002 050341106 Communication Theories 3 90 60 150
T2560 050341107 Principles & Practices of Management 2 100 - 100
T2283 050341108 Talent Management 2 60 40 100
T2224 050341109 Research Methodology 1 50 - 50
T5107 050341110 Corporate Citizenship 2 100 - 100
T6011 050341111 Case Study Writing & Analysis Method 2 100 - 100
T5070 050341112 Design Technology & Photography Workshop 2 100 - 100
*Integrated Disaster Management Programme Letter Grade
Total 27 1030 260 1350
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5110 050341201 Advance Research for Communication 3 90 60 150
T6001 050341202 Media and Culture Studies 2 60 40 100
T2119 050341203 Consumer Behavior and Insights 3 90 60 150
T5072 050341204 Brand Ecology 3 90 60 150
T5079 050341205 Introduction to Advertising Industry & Advertising Management 3 90 60 150
T5101 050341206 Strategic Media Planning 2 60 40 100
T5081 050341207 Introduction to Public Relations Industry 3 90 60 150
T6009 050341208 The Craft for Writing for Media 2 100 - 100
T2003 050341209 Financial Accounting 2 60 40 100
T2353 050341210 Entrepreneurship 2 100 - 100
T5074 050341211 Digital Ecosystem 3 90 60 150
T2133 050341212 Sales Management 2 60 40 100
Industry Project –I 2 100 - 100
Industry Project –II 2 100 - 100
Total 34 1180 520 1700