Symbiosis School of Media & Communication, Bengaluru, SSMC-B, has carved a niche in Media and Communication through its MBA program in Communication Management. It has been deemed as the Centre of Excellence in Advertising & Public Relations.
At SSMC-B, learning is a participative and interactive activity. The Curriculum is contemporary, fluid, dynamic and totally industry driven. The state of the art, expansive, inviting ambience of SSMC-B has all the facilities that a top- notch Media and Communication Professional Institute needs.
SSMC-B aims to serve the multi-faceted needs of the Media and Communication industry in particular, and the society in general, through education, training, research and advocacy. It seeks to develop competent, responsible and innovative professionals in the practice, development and management of Media and Communication. The academic program is holistic – involving group discussions, case studies, seminars and workshops, live projects, NGO Internships, besides summer and winter Internships. Equal emphasis is laid upon curricular, co-curricular and extra-curricular activities.
Some of the modules taught at SSMC-B include, Advertising, Brand Management, Public Relations, Corporate Communication, Event Management, Audio Visual, Photography, Design Technology, Market Research, Economics and Budget Planning, Financial Management, HR-OB besides Foreign Languages including, French, German, Spanish. Graduates of our MBA in Communication Management, specializing in Advertising and Public Relations, ideally fit into the areas of Advertising, Advertising Creatives,Client Servicing, Brand Management, Brand Development, Marketing, Marketing Communication, Market Research, Media Planning, Media Buying & Selling, Public Relations, Internal Communication, Employee Relations, Corporate Communication, Business Development, Event Management, Print, Broadcast, Electronic and Digital Media and associated fields.
SSMC-B has received the 4th Best Advertising School – National and the 4th Best Media Communication School – South India. This recognition was given by Laqshya Group in “India’s first ever comprehensive Media, Communication and Design education rating, ranking and awards at the National level”.