Symbiosis School of Media & Communication, Bengaluru
Constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade
The Symbiosis School of Media and Communication was set up in Bengaluru, to enhance the presence of Symbiosis in the South of India. Education facilitates the spreading of knowledge in a scientific manner and knowledge is the only differentiating factor that transforms an ordinary being into an…
The Communication Management discipline is accountable to society for qualitative and responsible communication in all spheres. Our mission at Symbiosis is to develop professionals who are empowered to generate, explore, and apply their knowledge for effective and meaningful impact…
The Symbiosis School of Media & Communication, Bengaluru, is sure to make its mark in the discerning Silicon Vally of India. You could not have chosen a better time to be a part of this magnificient Institute, as we are commemorating the 75th Birthday Celebrations of our beloved Founder…
The Symbiosis School of Media and Communication was set up in Bengaluru, to enhance the presence of Symbiosis in the South of India. Education facilitates the spreading of knowledge in a scientific manner and knowledge is the only differentiating factor that transforms an ordinary being into an extra-ordinary personality. It has always been my passion to empower the youth by imparting quality education for the holistic development of the youth of the world.
As a developing power poised to becoming a super power by 2020, we in India need to re-discover the glory of the institutions of learning from a bygone era such as the Takshashila and Nalanda. This has been our single-most consistent endeavour over the years at Symbiosis. The youth are the most important drivers of not only a young and vibrant India, but a brave new world order. I am gratified to note the growth of Symbiosis across the Country. Use this great Institution to not only shed knowledge to the world around you, but to accept knowledge from all sides. Use this platform to affirm the power of the youth and energize the Nation. May you ensure that the banner of Symbiosis flies high far and wide at all times.
God bless you!
Prof. Dr. S.B. Mujumdar
Founder President and Chancellor, Symbiosis International University.
Message From The Vice Chancellor
The Communication Management discipline is accountable to society for qualitative and responsible communication in all spheres. Our mission at Symbiosis is to develop professionals who are empowered to generate, explore, and apply their knowledge for effective and meaningful impact.
The Symbiosis International University, SIU, is a forward-looking, globally competitive university where enquiry, investigation and innovation are encouraged and nurtured. The academic programs aim at imparting inter – disciplinary knowledge with a broader vision, compassion, value systems and critical awareness of national and global issues. We provide a congenial atmosphere for the students for the development of curricular and co-curricular activities. With the collaborative networks of several Universities from different parts of the world, SIU provides a very conducive, interactive, inspiring environment to create true global citizens who are ready to contribute to their respective countries and to the humanity. The ethos of Symbiosis is the motto of ‘Vasudhaivea Kutumbhakam’. The sense of ‘one world, one family’ has been deeply engrained in our students manifesting itself during their professional lives, irrespective of the type of organization or the land they choose to be in. This has, over the years, turned out to be the hallmark of our students who have shown professionalism in putting the needs of their organizations before themselves.
As you embark upon your higher education by joining the Symbiosis School of Media and Communication, Bengaluru, SSMC-B, for your MBA programme in Communication Management, I want to assure you that your learning in the IT capital of India will be exciting and forward looking.
I invite you to experience, explore, learn, play, work and get motivated to meet the challenges to shape your career and future during your two year stay at SSMC-B. I hope you will take full advantage to meet the challenges of the new exciting world.
Welcome to the Symbiosis family!
Vice Chancellor, Symbiosis International University.
Message From The Principal Director
The Symbiosis School of Media & Communication, Bengaluru, is sure to make its mark in the discerning Silicon Vally of India. You could not have chosen a better time to be a part of this magnificient Institute, as we are commemorating the 75th Birthday Celebrations of our beloved Founder President and Chancellor Prof. Dr. S.B. Mujumdar.
Dr. Mujumdar’s ethos in the creation of this great Institution has been the famous line from the Upanishads “Vasudaiva Kutumbakam” Today the world is talking of ‘global village’ and ‘globalization’. Globalization by definition is ‘the process of transformation of local phenomena into global ones, a process by which the people of the world are unified into a single society and function together’. While globalization started as an economic phenomenon driven by business interests, we witnessed this forty years ago when the idea of Symbiosis was created by our guiding force, Dr. Mujumdar. This has remained as the single most driving force throughout the Symbiosis journey over the past four decades.
My congratulations to the Director and team of Bengaluru for manifesting this ethos through a platform such as the SIMC which provides for a healthy exchange of thoughts, ideas and information, bridging the big divide of caste, creed, colour and race. For you the student community of SIMC, may the Institute serve as a vehicle of expression in realizing your dreams. Have a dream, realize it and nothing can deter you from achieving your full potential.
Dr. Vidya Yeravdekar
Principal Director, Symbiosis Society.
Message From The Director
Deemed as the Centre for Excellence in Advertising and Public Relations, SSMC-B stands testimony to the dynamic and far-sighted vision of our Founder Director & Chancellor Prof. (Dr.) S. B. Mujumdar, with our guiding philosophy of ‘Vasudhaiva Kutumbakam’ or the ‘World is one family’.
The Graduates of our 2 year residential MBA programme in Communication Management, specializing in Advertising and Public Relations, seek to be game changers in the industry. Our students fit seamlessly into the areas of Advertising, Advertising Creatives, Client Servicing, Brand Management, Brand Development, Marketing, Marketing Communication, Market Research, Media Planning, Media Buying & Selling, Public Relations, Internal Communication, Employee Relations, Corporate Communication, Business Development, Event Management, Print, Broadcast, Electronic & Digital Media and associated fields.
The holistic MBA programme structure offered by SSMC Bengaluru empowers our students to be on the cutting edge of practice, based on a sound theoretical foundation. We offer enriching and industry relevant modules such as Business Communication, Marketing Management, Communication Theories, Consumer Behavior, Brand Ecology, Integrated Marketing Communication, Account Planning, Strategic PR and Reputation Management, Retail communication, Event Management, Digital Communication, Brand Value and so on which make our students industry ready from their very first day at work.
The expert pedagogy drawn from the best practitioners and academicians in the field, in addition to two internships, numerous live projects and a host of Institute-Industry initiatives, have made the learning process scientific and seamless and has provided the defining edge to our MBA graduates.
Our picturesque Campus at Electronic City is where you can soak yourself in the ambience of the vibrant and pulsating environs. The amalgamation of the Art of Creativity and the Science of Strategy engrained in our students can be seen in their performance.
Prof. Vikram Sampath
Director, Symbiosis School of Media and Communication, Bengaluru